BNPL for OOH Advertising Is Now Live in Malaysia and Indonesia

Moving Walls Market is launching Buy Now, Pay Later (BNPL) for OOH advertising campaigns in Malaysia and Indonesia — the first OOH marketplace in Southeast Asia to offer zero-interest payment splitting for outdoor advertising bookings. Effective immediately, advertisers in both markets can split their campaign cost into three equal monthly payments with zero interest, zero fees, and no minimum campaign spend requirement.

How BNPL Works on Moving Walls Market

The BNPL payment option is available at checkout for any campaign booked in Malaysia or Indonesia. The process:

1. Select your screens, dates, and creative as normal
2. At checkout, choose “Pay in 3 instalments” instead of full payment
3. Your first instalment (1/3 of campaign cost) is charged at booking confirmation
4. The second instalment is charged automatically 30 days after campaign start
5. The third instalment is charged 60 days after campaign start

There is no application process, no credit check, and no interest. The BNPL option is available instantly for all registered Moving Walls Market accounts in Malaysia and Indonesia.

Why This Matters for Advertisers

BNPL removes one of the most significant barriers to OOH investment for small and medium-sized businesses: the requirement to commit full campaign cost upfront. Many SME advertisers have told us that OOH represents the right medium for their audience, but that full upfront payment creates a cash flow challenge. BNPL resolves this directly — enabling access to high-quality OOH inventory without cash flow disruption.

BNPL is live now for all Malaysia and Indonesia campaigns on Moving Walls Market. Expansion to Singapore and the Philippines is planned for Q3 2025.