Singapore Mall Domination Bundle — CNY Edition

Capture Singapore's Biggest Shopping Season

Chinese New Year is Singapore's most important retail event. Billions of dollars flow through malls, restaurants, and online channels during the two-week festive window. This bundle secures your brand in 5 of the highest-footfall mall locations in the country, giving you continuous presence as shoppers hunt for reunion dinner ingredients, new clothes, and gifts for the family.

Screen Locations

• Orchard Road — ION Orchard Level 1 atrium digital wall
• Jurong East — JEM Shopping Centre main concourse
• Tampines — Tampines Mall east entrance digital pylon
• Bugis — Bugis Junction street-level LED screen
• VivoCity — Harbourfront main atrium large-format display

Campaign Window

The package runs from 29 January to 12 February 2026, covering the full CNY festive period from eve preparations through to the eighth day of celebrations — the peak shopping and gifting window.

Why Mall DOOH for CNY?

Mall audiences during CNY are primed to spend. Research across Moving Walls campaigns shows a 2.4× lift in brand recall for DOOH placements during festive periods versus non-festive equivalents. Shoppers dwell longer, visit more frequently, and are more receptive to discovery advertising during this window.

Package Notes

• Booking deadline: 15 January 2026
• Creative submission deadline: 20 January 2026
• Minimum 1 creative required; up to 3 creatives can rotate per screen
• BNPL not available for this package — full payment required at booking