Singapore Food Festival 2026

Marina Bay & Citywide Singapore, Singapore Jul 17–Jul 26, 2026

500,000Expected Attendees

32Days Until Event

About This Event

The Singapore Food Festival is Singapore Tourism Board's flagship annual celebration of the city's extraordinary food culture. The 10-day festival spans Marina Bay, hawker centres, restaurants, and pop-up venues across the island, celebrating everything from hawker heritage to fine dining and international cuisine.

The festival audience skews toward affluent, food-savvy consumers who eat out frequently, follow food media, and are receptive to new brands and experiences. OOH near festival venues — particularly along the Marina Bay Waterfront and at MRT stations serving festival hubs — delivers premium recall for F&B brands, condiment and FMCG brands, fintech payment brands, and lifestyle retailers.

The Advertising Opportunity

Why the Singapore Food Festival is a prime OOH moment:

Marina Bay waterfront foot traffic increases 4× during festival days
F&B brands see 20–35% higher OOH recall among festival audience vs. non-festival periods
Payment and fintech brands benefit from high transaction volumes at festival merchants
Tourist-heavy audience profile aligns with luxury, travel, and premium lifestyle brands
Orchard Road and CBD digital OOH captures cross-city awareness during the festival window