Chinese New Year 2026 — Singapore & Malaysia

Nationwide + Chinatown, Orchard Road Singapore, Singapore Jan 29–Feb 12, 2026

5,000,000Expected Attendees

About This Event

Chinese New Year is the highest-traffic retail period in Singapore, Malaysia, and Indonesia's Chinese communities. The 15-day festival begins with Reunion Dinner on New Year's Eve and extends through various traditional celebrations, with shopping and gifting activity peaking in the two weeks before and during the festival.

Orchard Road, Chinatown, and major malls transform into premium advertising environments with enhanced foot traffic and a uniquely festive audience mindset. Brands that activate during CNY benefit from association with luck, prosperity, and new beginnings — powerful emotional anchors for product launches and brand campaigns.

The Advertising Opportunity

CNY Advertising Opportunity:

Singapore retail spending rises 25–30% in January–February
Chinatown and Orchard Road see 3–4× normal footfall
Premium categories: jewellery, luxury goods, travel bookings, banking (ang pao / cashback promotions)
FMCG: bak kwa, mooncakes, CNY snack gifting drives supermarket dwell time
Digital OOH with countdown timers and festive creative drive 2× higher engagement during CNY

Audience Profile

Chinese community and general public. Gift-buyers, family shoppers, and diners. Peak spending on clothing, jewellery, F&B, and travel. High foot traffic at malls and Chinatown.

Recurrence

Annual – Late January/Early February

Chinese New Year 2026 — Singapore & Malaysia

About This Event

The Advertising Opportunity

Audience Profile

Recurrence

Nearby Screens

SM Mall of Asia

Ngurah Rai International Airport

Orchard Road Shopping Belt

Grand Indonesia Shopping Town

Pavilion Kuala Lumpur

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