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GoTo Indonesia: Super-App Launch Campaign Covers 4 Cities Simultaneously
GoTo Group Indonesia
54 screens, 4 cities
12.6M launch-day impressions
48-hour full deployment
The Challenge
GoTo needed to announce the rebrand of Gojek and Tokopedia into the unified GoTo super-app to millions of users across Jakarta, Bandung, Yogyakarta, and Surabaya within a 48-hour window.
The Solution
Moving Walls Market's bulk-booking engine allowed GoTo's media team to lock 54 premium digital OOH assets across 4 cities simultaneously, with all creative served and approved centrally within 6 hours of brief receipt.
The Results
54 screens, 4 cities
12.6M launch-day impressions
48-hour full deployment
"We had 48 hours to announce the biggest tech rebrand in Indonesian history. Moving Walls Market was the only OOH partner that could move at that speed without quality trade-offs."
Andika Pratama, Head of Brand, GoTo Group
Media Owners
Media Owner
SM Mall Network
Nationwide DOOH coverage across SM Malls — the Philippines' most visited shopping destinations with 300M+ annual visitors.
20 screens
View partner →
Media Owner
Pavilion Media Group
Premium mall DOOH inventory across Kuala Lumpur's Golden Triangle, including Pavilion KL and Suria KLCC.
18 screens
View partner →
Media Owner
Changi Airport Media
Exclusive digital OOH inside Changi Airport terminals — reaching millions of international and domestic travellers.
12 screens
View partner →Bundaran Hotel Indonesia Roundabout
Central Jakarta, Jakarta
From USD 1,200/week
2
screens