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GrabFinance: Instant Loan Launch Reaches SME Owners in Business Districts
GrabFinance Malaysia
14,200 loan applications week 1
820K SME decision-maker reach
4.1× ROAS on OOH vs search
The Challenge
GrabFinance needed to launch their instant SME loan product to small business owners in Malaysia, a segment notoriously difficult to reach through consumer-facing digital channels.
The Solution
Office lobby screens and business district street furniture in Bangsar South, PJ Damansara, and Georgetown Penang's commercial zones targeted SME decision-makers during weekday business hours.
The Results
14,200 loan applications week 1
820K SME decision-maker reach
4.1× ROAS on OOH vs search
"SME owners spend their days in office buildings and commercial areas, not scrolling social media. Business-district OOH was the most direct path to our audience we've found."
Lim Wei Jian, Head of Growth, GrabFinance
Media Owners
Media Owner
SM Mall Network
Nationwide DOOH coverage across SM Malls — the Philippines' most visited shopping destinations with 300M+ annual visitors.
20 screens
View partner →
Media Owner
Pavilion Media Group
Premium mall DOOH inventory across Kuala Lumpur's Golden Triangle, including Pavilion KL and Suria KLCC.
18 screens
View partner →
Media Owner
Changi Airport Media
Exclusive digital OOH inside Changi Airport terminals — reaching millions of international and domestic travellers.
12 screens
View partner →Bundaran Hotel Indonesia Roundabout
Central Jakarta, Jakarta
From USD 1,200/week
2
screens