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Hilton Singapore: Festive Dining Campaign Sells Out Christmas Packages
Hilton Singapore Orchard
100% Christmas package sell-out
14 days to full capacity
SGD 1.2M in attributed dining revenue
The Challenge
Hilton Singapore Orchard needed to sell out their premium Christmas dining and staycation packages to affluent Singaporean families within a 3-week window before the December 25 cutoff.
The Solution
High-impact digital takeovers on Orchard Road LED columns and ION Orchard interior screens during the Christmas shopping season, featuring indulgent festive imagery with a scan-to-book QR code.
The Results
100% Christmas package sell-out
14 days to full capacity
SGD 1.2M in attributed dining revenue
"Orchard Road OOH during Christmas is the single most targeted medium for reaching affluent families in Singapore. We sold out 3 weeks of Christmas dinners in under 2 weeks."
James Wong, Director of Marketing, Hilton Singapore Orchard
Media Owners
Media Owner
SM Mall Network
Nationwide DOOH coverage across SM Malls — the Philippines' most visited shopping destinations with 300M+ annual visitors.
20 screens
View partner →
Media Owner
Pavilion Media Group
Premium mall DOOH inventory across Kuala Lumpur's Golden Triangle, including Pavilion KL and Suria KLCC.
18 screens
View partner →
Media Owner
Changi Airport Media
Exclusive digital OOH inside Changi Airport terminals — reaching millions of international and domestic travellers.
12 screens
View partner →Bundaran Hotel Indonesia Roundabout
Central Jakarta, Jakarta
From USD 1,200/week
2
screens