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Honda Malaysia: Civic Awareness Campaign Achieves 89% Unaided Recall
Honda Malaysia
89% unaided recall
2.8M weekly impressions
44% showroom visit intent lift
The Challenge
Honda Malaysia needed to sustain top-of-mind awareness for the all-new Civic among urban professionals aged 28–45 in the Klang Valley, in a competitive segment with heavy competitor spend.
The Solution
A six-week presence on premium highway billboards along the NPE, SPRINT, and Penchala Link corridors, combined with digital street furniture in Mont Kiara and Bangsar, drove sustained upper-funnel recall among the target demographic.
The Results
89% unaided recall
2.8M weekly impressions
44% showroom visit intent lift
"Sustained highway OOH builds the kind of brand familiarity no single digital touchpoint can match. The recall scores from our post-campaign survey were the highest we've ever recorded for Civic."
Kevin Chong, Marketing Manager, Honda Malaysia
Media Owners
Media Owner
SM Mall Network
Nationwide DOOH coverage across SM Malls — the Philippines' most visited shopping destinations with 300M+ annual visitors.
20 screens
View partner →
Media Owner
Pavilion Media Group
Premium mall DOOH inventory across Kuala Lumpur's Golden Triangle, including Pavilion KL and Suria KLCC.
18 screens
View partner →
Media Owner
Changi Airport Media
Exclusive digital OOH inside Changi Airport terminals — reaching millions of international and domestic travellers.
12 screens
View partner →Bundaran Hotel Indonesia Roundabout
Central Jakarta, Jakarta
From USD 1,200/week
2
screens