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Jollibee Philippines: Nationwide Brand-Building Across 6 Cities
Jollibee Philippines
6 cities, 1 platform
67% brand sentiment uplift
11.2M total reach
The Challenge
Jollibee wanted to reinforce brand love and emotional connection with Filipino families across Manila, Cebu, Davao, Iloilo, Cagayan de Oro, and Bacolod ahead of the Christmas season.
The Solution
A two-month brand campaign across premium mall atriums and family-oriented venue screens, featuring heartfelt festive creatives. Moving Walls Market enabled simultaneous booking and creative approval across all 6 cities from one dashboard.
The Results
6 cities, 1 platform
67% brand sentiment uplift
11.2M total reach
"Managing a nationwide brand campaign used to take weeks of coordination with multiple vendors. This time we did it in two days. The results were outstanding."
Maria Santos, VP Marketing, Jollibee Foods Corporation
Media Owners
Media Owner
SM Mall Network
Nationwide DOOH coverage across SM Malls — the Philippines' most visited shopping destinations with 300M+ annual visitors.
20 screens
View partner →
Media Owner
Pavilion Media Group
Premium mall DOOH inventory across Kuala Lumpur's Golden Triangle, including Pavilion KL and Suria KLCC.
18 screens
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Media Owner
Changi Airport Media
Exclusive digital OOH inside Changi Airport terminals — reaching millions of international and domestic travellers.
12 screens
View partner →Bundaran Hotel Indonesia Roundabout
Central Jakarta, Jakarta
From USD 1,200/week
2
screens