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Kia Singapore: EV6 Brand Building Targets Eco-Conscious Commuters
Kia Singapore
560K targeted reach
3× increase in test drive requests
71% brand consideration uplift
The Challenge
Kia needed to position the EV6 electric vehicle among environmentally conscious, high-income Singaporeans, a segment difficult to reach efficiently through broad digital channels alone.
The Solution
Premium digital panels in Dempsey Hill, Holland Village, and Buona Vista MRT, alongside business district screens in Raffles Place and Marina Bay, put the EV6 in front of the right audience without wasted impressions.
The Results
560K targeted reach
3× increase in test drive requests
71% brand consideration uplift
"The precision of location-based OOH let us concentrate budget on exactly the audience segments most likely to consider an EV. The test drive numbers speak for themselves."
Priya Nair, Country Marketing Head, Kia Singapore
Media Owners
Media Owner
SM Mall Network
Nationwide DOOH coverage across SM Malls — the Philippines' most visited shopping destinations with 300M+ annual visitors.
20 screens
View partner →
Media Owner
Pavilion Media Group
Premium mall DOOH inventory across Kuala Lumpur's Golden Triangle, including Pavilion KL and Suria KLCC.
18 screens
View partner →
Media Owner
Changi Airport Media
Exclusive digital OOH inside Changi Airport terminals — reaching millions of international and domestic travellers.
12 screens
View partner →Bundaran Hotel Indonesia Roundabout
Central Jakarta, Jakarta
From USD 1,200/week
2
screens