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Lazada Malaysia: Cart Abandonment Retargeting via Contextual DOOH
Lazada Malaysia
19% cart recovery rate
2.4M mall impressions
RM 8.7M incremental GMV
The Challenge
Lazada Malaysia wanted to re-engage high-intent shoppers who had abandoned carts during the 11.11 sale, reaching them offline with category-relevant creative at key shopping destinations.
The Solution
Contextual DOOH placements inside Mid Valley Megamall, Sunway Pyramid, and Paradigm Mall showed dynamic creative tied to top abandoned product categories — electronics, fashion, and home appliances — synced to in-store browsing peak hours.
The Results
19% cart recovery rate
2.4M mall impressions
RM 8.7M incremental GMV
"The combination of first-party purchase intent data and contextual mall DOOH was something we had never tried before. The cart recovery numbers made it immediately our highest-ROI offline channel."
Nicole Tan, Performance Marketing Director, Lazada Malaysia
Media Owners
Media Owner
SM Mall Network
Nationwide DOOH coverage across SM Malls — the Philippines' most visited shopping destinations with 300M+ annual visitors.
20 screens
View partner →
Media Owner
Pavilion Media Group
Premium mall DOOH inventory across Kuala Lumpur's Golden Triangle, including Pavilion KL and Suria KLCC.
18 screens
View partner →
Media Owner
Changi Airport Media
Exclusive digital OOH inside Changi Airport terminals — reaching millions of international and domestic travellers.
12 screens
View partner →Bundaran Hotel Indonesia Roundabout
Central Jakarta, Jakarta
From USD 1,200/week
2
screens