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Marriott Malaysia: Business Traveller Campaign Drives 34% Corporate Booking Uplift
Marriott International Malaysia
34% corporate direct booking uplift
780K high-income reach
18% OTA commission reduction
The Challenge
Marriott Malaysia needed to increase direct corporate bookings and reduce OTA dependency among business travellers passing through KLCC and the KL Sentral transit hub.
The Solution
Premium DOOH screens in KLCC walkways, KL Sentral departure concourses, and Menara Petronas lobby areas presented Marriott Bonvoy loyalty offers to time-pressed business travellers at the point of travel decision.
The Results
34% corporate direct booking uplift
780K high-income reach
18% OTA commission reduction
"Reaching corporate travellers at KL Sentral right as they're thinking about accommodation is a level of contextual precision we couldn't achieve through any other channel. The direct booking ROI was exceptional."
Christine Yap, Director of Sales & Marketing, Marriott KL
Media Owners
Media Owner
SM Mall Network
Nationwide DOOH coverage across SM Malls — the Philippines' most visited shopping destinations with 300M+ annual visitors.
20 screens
View partner →
Media Owner
Pavilion Media Group
Premium mall DOOH inventory across Kuala Lumpur's Golden Triangle, including Pavilion KL and Suria KLCC.
18 screens
View partner →
Media Owner
Changi Airport Media
Exclusive digital OOH inside Changi Airport terminals — reaching millions of international and domestic travellers.
12 screens
View partner →Bundaran Hotel Indonesia Roundabout
Central Jakarta, Jakarta
From USD 1,200/week
2
screens