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Medicover Indonesia: Preventive Health Campaign Drives Record Screening Uptake
Medicover Indonesia
2,800 corporate screening bookings
1.1M corporate professional impressions
Highest Q1 revenue in Medicover ID history
The Challenge
Medicover Indonesia needed to drive corporate health screening bookings during the January–March new-year wellness resolution window, when employees and HR departments were most receptive to preventive health messaging.
The Solution
Office building lobby screens in SCBD and Kuningan business districts ran corporate health screening package creative Monday–Friday business hours, targeting HR decision-makers and employees during the resolution-driven Q1 window.
The Results
2,800 corporate screening bookings
1.1M corporate professional impressions
Highest Q1 revenue in Medicover ID history
"January is the month everyone thinks about their health but rarely acts. Getting in front of professionals in their office buildings during that exact mindset moment — not on their personal devices — drove a quality of lead we hadn't seen before."
Dr. Anna Soetjojo, Country Director, Medicover Indonesia
Media Owners
Media Owner
SM Mall Network
Nationwide DOOH coverage across SM Malls — the Philippines' most visited shopping destinations with 300M+ annual visitors.
20 screens
View partner →
Media Owner
Pavilion Media Group
Premium mall DOOH inventory across Kuala Lumpur's Golden Triangle, including Pavilion KL and Suria KLCC.
18 screens
View partner →
Media Owner
Changi Airport Media
Exclusive digital OOH inside Changi Airport terminals — reaching millions of international and domestic travellers.
12 screens
View partner →Bundaran Hotel Indonesia Roundabout
Central Jakarta, Jakarta
From USD 1,200/week
2
screens