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Mitsubishi Indonesia: Year-End Sales Push Across Jakarta and Surabaya
Mitsubishi Indonesia
37% dealership footfall increase
6.1M total impressions
Rp 4.2B incremental revenue attributed
The Challenge
Mitsubishi Motors Indonesia needed to capitalise on the December year-end car-buying peak, driving qualified leads to dealerships across Jakarta and Surabaya within a 3-week window.
The Solution
Transit-adjacent billboards near major toll interchange points and mall LED screens in Pondok Indah, Grand Indonesia, and Pakuwon City Surabaya ran dynamic creative promoting year-end pricing offers with a click-to-call QR code.
The Results
37% dealership footfall increase
6.1M total impressions
Rp 4.2B incremental revenue attributed
"Moving Walls Market gave us the speed and scale to execute our year-end push across two cities without the usual complexity. The proof-of-play dashboard meant zero disputes with our media agency."
Budi Hartono, Head of Sales Marketing, Mitsubishi Motors Indonesia
Media Owners
Media Owner
SM Mall Network
Nationwide DOOH coverage across SM Malls — the Philippines' most visited shopping destinations with 300M+ annual visitors.
20 screens
View partner →
Media Owner
Pavilion Media Group
Premium mall DOOH inventory across Kuala Lumpur's Golden Triangle, including Pavilion KL and Suria KLCC.
18 screens
View partner →
Media Owner
Changi Airport Media
Exclusive digital OOH inside Changi Airport terminals — reaching millions of international and domestic travellers.
12 screens
View partner →Bundaran Hotel Indonesia Roundabout
Central Jakarta, Jakarta
From USD 1,200/week
2
screens