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Parkway Health Singapore: Premium Healthcare Branding Grows Patient Volumes 31%
Parkway Pantai Singapore
31% private patient volume growth
560K affluent audience reach
48% brand consideration among expats
The Challenge
Parkway Health Singapore needed to differentiate their premium private hospital brand from public restructured hospitals and budget private alternatives among high-income expatriate families and affluent Singaporeans.
The Solution
Premium digital panels in Orchard Road premium malls, Dempsey Hill, and Holland Village — areas with high expatriate resident and high-income Singaporean foot traffic — used elevated brand creative to reinforce Parkway's premium medical expertise positioning.
The Results
31% private patient volume growth
560K affluent audience reach
48% brand consideration among expats
"Premium healthcare brand-building requires premium media environments. The Orchard and Dempsey placements put Parkway alongside the luxury brands our target patients already trust, reinforcing the quality signal we wanted to communicate."
Dr. Lim Suet Wun, Group CEO, Parkway Pantai
Media Owners
Media Owner
SM Mall Network
Nationwide DOOH coverage across SM Malls — the Philippines' most visited shopping destinations with 300M+ annual visitors.
20 screens
View partner →
Media Owner
Pavilion Media Group
Premium mall DOOH inventory across Kuala Lumpur's Golden Triangle, including Pavilion KL and Suria KLCC.
18 screens
View partner →
Media Owner
Changi Airport Media
Exclusive digital OOH inside Changi Airport terminals — reaching millions of international and domestic travellers.
12 screens
View partner →Bundaran Hotel Indonesia Roundabout
Central Jakarta, Jakarta
From USD 1,200/week
2
screens