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Sunway University: Pre-Enrolment Campaign Drives 33% Application Surge
Sunway University
33% application increase vs prior year
980K student and parent impressions
RM 4.1M in scholarship applications attributed
The Challenge
Sunway University needed to capture prospective students during the critical March–April SPM results and university application window, reaching students and parents actively evaluating their options.
The Solution
Time-sensitive DOOH placements timed to the SPM results release period ran in LRT stations, shopping malls, and hypermarkets near secondary school clusters in the Klang Valley, featuring programme-specific scholarship offers with a scan-to-apply QR code.
The Results
33% application increase vs prior year
980K student and parent impressions
RM 4.1M in scholarship applications attributed
"The SPM results period is the most competitive window in education marketing. Being visible in the right places — near schools, in family shopping destinations — at that exact moment made our campaign outperform everything we've run before."
Dr. Elizabeth Lee, VP Students & Alumni, Sunway University
Media Owners
Media Owner
SM Mall Network
Nationwide DOOH coverage across SM Malls — the Philippines' most visited shopping destinations with 300M+ annual visitors.
20 screens
View partner →
Media Owner
Pavilion Media Group
Premium mall DOOH inventory across Kuala Lumpur's Golden Triangle, including Pavilion KL and Suria KLCC.
18 screens
View partner →
Media Owner
Changi Airport Media
Exclusive digital OOH inside Changi Airport terminals — reaching millions of international and domestic travellers.
12 screens
View partner →Bundaran Hotel Indonesia Roundabout
Central Jakarta, Jakarta
From USD 1,200/week
2
screens