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Toyota Philippines: New Model Launch via Mall and Highway Domination
Toyota Philippines
4.5M weekly impressions
+65% test drive bookings week 1
12 premium locations
The Challenge
Toyota needed to create maximum visibility for the launch of the new Fortuner in Metro Manila, targeting car buyers across both premium malls and key highway corridors.
The Solution
A three-week campaign combining SM Mall of Asia exterior billboards, EDSA highway LED boards, and BGC street-level digital panels created an unavoidable brand presence for commuters.
The Results
4.5M weekly impressions
+65% test drive bookings week 1
12 premium locations
"The launch campaign created exactly the mass awareness we needed. Being able to see real-time proof of play from all 12 locations via the platform was a first for our team."
Roberto Santos, Marketing Director, Toyota Motor Philippines
Media Owners
Media Owner
SM Mall Network
Nationwide DOOH coverage across SM Malls — the Philippines' most visited shopping destinations with 300M+ annual visitors.
20 screens
View partner →
Media Owner
Changi Airport Media
Exclusive digital OOH inside Changi Airport terminals — reaching millions of international and domestic travellers.
12 screens
View partner →
Media Owner
Pavilion Media Group
Premium mall DOOH inventory across Kuala Lumpur's Golden Triangle, including Pavilion KL and Suria KLCC.
18 screens
View partner →Bundaran Hotel Indonesia Roundabout
Central Jakarta, Jakarta
From USD 1,200/week
2
screens