Black Friday & 11.11 Sale Season SEA 2026

Nationwide (All Markets) Singapore, Singapore Nov 1–Nov 30, 2026

50,000,000Expected Attendees

139Days Until Event

About This Event

November is the single biggest month for retail advertising in Southeast Asia. The 11.11 Singles Day (driven by Shopee, Lazada, Tokopedia) and Black Friday / Cyber Monday (week of November 28) combine to create a sustained four-week peak of consumer purchase intent and brand-switching activity.

E-commerce platforms, retailers, banks (cashback), telcos, and fashion brands all compete for consumer attention. OOH advertising plays a crucial role in driving top-of-mind awareness and bridging online discovery with offline retail. A consumer who sees a brand on an MRT panel or mall digital screen is significantly more likely to search for that brand's 11.11 deals that evening.

The Advertising Opportunity

11.11 & Black Friday OOH Strategy:

Digital OOH with countdown timers to 11.11 drive urgency and recall
Retail brands: book mall digital screens in Orchard Road (SG), KLCC (MY), Grand Indonesia (ID), SM MoA (PH)
Banks: OOH with QR codes for cashback activation on 11.11 shopping apps
E-commerce platforms: transit and commuter OOH reaches 25M+ Southeast Asians during the sale window
Start booking in September — premium placements sell out by October

Audience Profile

Online and in-store shoppers aged 18–45. Deal-seekers across electronics, fashion, F&B, and lifestyle categories. Highest e-commerce transaction volume of the year.

Recurrence

Annual – November

Black Friday & 11.11 Sale Season SEA 2026

About This Event

The Advertising Opportunity

Audience Profile

Recurrence

Nearby Screens

SM Mall of Asia

Ngurah Rai International Airport

Orchard Road Shopping Belt

Grand Indonesia Shopping Town

Pavilion Kuala Lumpur

Book a Package for This Event