Philippine Sports Expo & SEA Games Qualifier 2026

Mall of Asia Arena, Pasay Manila, Philippines Mar 6–Mar 8, 2026

25,000Expected Attendees

About This Event

The Philippine Sports Expo is the country's largest multi-sport consumer event, combining exhibition sports, brand activations, athlete appearances, and SEA Games qualifier bouts. Held at the 15,000-seat Mall of Asia Arena, the 3-day event draws 25,000 sports fans and enthusiasts across disciplines from basketball and boxing to athletics and swimming.

Sports advertising in the Philippines leverages one of ASEAN's most passionate sports cultures. Filipino consumers are highly receptive to brand messaging anchored in athletic performance, national pride, and team community. OOH near the arena and along the Pasay-BGC-Makati corridor captures the event audience before, during, and after matches.

The Advertising Opportunity

Sports Expo Advertising Opportunity:

SM Mall of Asia arena approaches: LED and digital screens reaching all 25,000 attendees
MRT and bus transit: fan travel routes from across Metro Manila
BGC digital wall: sports fans often head to Bonifacio High Street before/after events
Categories: sportswear, energy drinks, insurance, automotive, telecommunications

Audience Profile

Sports fans, athletes, fitness enthusiasts, and sports retail consumers. Wide age range 18–50. Strong alignment with sportswear, nutrition, insurance, and automotive brands.

Recurrence

Annual – March, Manila

Philippine Sports Expo & SEA Games Qualifier 2026

About This Event

The Advertising Opportunity

Audience Profile

Recurrence

Nearby Screens

Bonifacio High Street

Marina Bay Sands

Changi Airport Terminal 3

KL Sentral Station

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