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McDonald’s Malaysia New Menu Launch: 5M Reach in 10 Days
McDonald's Malaysia
5M unique reach
10 days to sell-out
31% increase in app orders KL
The Challenge
McDonald's Malaysia needed to build rapid mass awareness for a limited-edition burger launch before the item sold out, targeting high-traffic urban areas across the Klang Valley.
The Solution
A 10-day blitz across 18 digital billboards on the Kuala Lumpur ring roads and DUKE highway, with 6-second creative loops optimised for high-speed viewing at peak morning and evening commute hours.
The Results
5M unique reach
10 days to sell-out
31% increase in app orders KL
"Highway DOOH gave us the kind of fast-burn awareness a limited launch demands. We were trending on social within 48 hours of the screens going live."
Ahmad Hazwan, Brand Manager, McDonald's Malaysia
Media Owners
Media Owner
SM Mall Network
Nationwide DOOH coverage across SM Malls — the Philippines' most visited shopping destinations with 300M+ annual visitors.
20 screens
View partner →
Media Owner
Pavilion Media Group
Premium mall DOOH inventory across Kuala Lumpur's Golden Triangle, including Pavilion KL and Suria KLCC.
18 screens
View partner →
Media Owner
Changi Airport Media
Exclusive digital OOH inside Changi Airport terminals — reaching millions of international and domestic travellers.
12 screens
View partner →Bundaran Hotel Indonesia Roundabout
Central Jakarta, Jakarta
From USD 1,200/week
2
screens