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Starbucks Singapore: Premium Mall DOOH Drives 28% Loyalty App Sign-ups
Starbucks Singapore
28% app sign-up lift
1.4M mall impressions
22% lower CPA vs digital
The Challenge
Starbucks Singapore wanted to grow Starbucks Rewards membership among younger urban professionals who frequently visited Orchard Road and CBD malls but had not yet downloaded the app.
The Solution
Targeted DOOH placements on interior mall directories and food court screens across ION Orchard, Plaza Singapura, and Bugis Junction, featuring QR-code creatives with a free drink offer for first-time app users.
The Results
28% app sign-up lift
1.4M mall impressions
22% lower CPA vs digital
"The mall screens put our offer right in front of people already in a purchase mindset. The conversion rate from OOH QR codes surprised even our most optimistic projections."
Sarah Lim, Digital Marketing Lead, Starbucks Singapore
Media Owners
Media Owner
SM Mall Network
Nationwide DOOH coverage across SM Malls — the Philippines' most visited shopping destinations with 300M+ annual visitors.
20 screens
View partner →
Media Owner
Changi Airport Media
Exclusive digital OOH inside Changi Airport terminals — reaching millions of international and domestic travellers.
12 screens
View partner →
Media Owner
Pavilion Media Group
Premium mall DOOH inventory across Kuala Lumpur's Golden Triangle, including Pavilion KL and Suria KLCC.
18 screens
View partner →Bundaran Hotel Indonesia Roundabout
Central Jakarta, Jakarta
From USD 1,200/week
2
screens