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IKEA Malaysia: New Store Opening Drives 22,000 First-Day Visitors
IKEA Malaysia
22,000 first-day visitors
4.4M drive-time impressions
#1 opening day in Malaysian IKEA history
The Challenge
IKEA Malaysia needed to generate awareness and excitement for the opening of their new Batu Kawan store in Penang, targeting Penangites and northern corridor residents unfamiliar with the brand's expansion north.
The Solution
Six weeks of phased highway and expressway billboard placements on the North-South Expressway and Penang Bridge approaches, transitioning from teaser creative to grand opening CTAs in the final week.
The Results
22,000 first-day visitors
4.4M drive-time impressions
#1 opening day in Malaysian IKEA history
"Highway OOH was the only media channel that could intercept every car driving north toward Penang. The phased teaser-to-reveal creative built genuine anticipation across the region."
Johan Lim, Marketing Director, IKEA Southeast Asia
Media Owners
Media Owner
SM Mall Network
Nationwide DOOH coverage across SM Malls — the Philippines' most visited shopping destinations with 300M+ annual visitors.
20 screens
View partner →
Media Owner
Pavilion Media Group
Premium mall DOOH inventory across Kuala Lumpur's Golden Triangle, including Pavilion KL and Suria KLCC.
18 screens
View partner →
Media Owner
Changi Airport Media
Exclusive digital OOH inside Changi Airport terminals — reaching millions of international and domestic travellers.
12 screens
View partner →Bundaran Hotel Indonesia Roundabout
Central Jakarta, Jakarta
From USD 1,200/week
2
screens