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Uniqlo Singapore: LifeWear Season Campaign Achieves Record Mall Footfall
Uniqlo Singapore
38% footfall increase vs prior year
1.6M mall and transit impressions
Highest December revenue on record
The Challenge
Uniqlo Singapore wanted to drive footfall to their flagship Orchard Road stores during the year-end sale season, in a competitive retail environment where multiple major brands were fighting for the same shopper attention.
The Solution
Premium DOOH placements on Orchard Road light boxes and underground MRT screens in Somerset and Orchard stations, running 6-second seasonal lifestyle creative with store directions overlaid.
The Results
38% footfall increase vs prior year
1.6M mall and transit impressions
Highest December revenue on record
"Location-specific OOH in the Orchard corridor is simply the most efficient way to turn commuter traffic into store visits. The directional creative with store proximity signals was a game-changer for us."
Haruto Yamada, Regional Retail Marketing, Uniqlo Asia Pacific
Media Owners
Media Owner
SM Mall Network
Nationwide DOOH coverage across SM Malls — the Philippines' most visited shopping destinations with 300M+ annual visitors.
20 screens
View partner →
Media Owner
Changi Airport Media
Exclusive digital OOH inside Changi Airport terminals — reaching millions of international and domestic travellers.
12 screens
View partner →
Media Owner
Pavilion Media Group
Premium mall DOOH inventory across Kuala Lumpur's Golden Triangle, including Pavilion KL and Suria KLCC.
18 screens
View partner →Bundaran Hotel Indonesia Roundabout
Central Jakarta, Jakarta
From USD 1,200/week
2
screens