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H&M Philippines: Mall Awareness Campaign Grows Brand Recognition by 41%
H&M Philippines
41% brand recognition uplift
2.2M mall impressions monthly
29% increase in store dwell time
The Challenge
H&M Philippines needed to build brand awareness and consideration among fashion-conscious Filipino millennials who visited SM and Ayala malls regularly but had low awareness of H&M's product range beyond fast fashion basics.
The Solution
Interior digital screens at SM Megamall, Trinoma, and Ayala Malls Trinoma, showcasing H&M's seasonal collection lookbook creatives in high-dwell retail corridors outside the stores.
The Results
41% brand recognition uplift
2.2M mall impressions monthly
29% increase in store dwell time
"Being present in the mall environment where our target customer is already shopping puts us right in the consideration set. The brand lift numbers validated our shift from digital-only to an OOH-led strategy."
Isabelle Cruz, Country Marketing Manager, H&M Philippines
Media Owners
Media Owner
SM Mall Network
Nationwide DOOH coverage across SM Malls — the Philippines' most visited shopping destinations with 300M+ annual visitors.
20 screens
View partner →
Media Owner
Changi Airport Media
Exclusive digital OOH inside Changi Airport terminals — reaching millions of international and domestic travellers.
12 screens
View partner →
Media Owner
Pavilion Media Group
Premium mall DOOH inventory across Kuala Lumpur's Golden Triangle, including Pavilion KL and Suria KLCC.
18 screens
View partner →Bundaran Hotel Indonesia Roundabout
Central Jakarta, Jakarta
From USD 1,200/week
2
screens