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Maybank Malaysia: Islamic Finance Awareness Drives 29% Product Uptake
Maybank Malaysia
29% Islamic product uptake increase
1.8M contextual impressions
41% higher conversion vs digital
The Challenge
Maybank Malaysia wanted to grow awareness of their Islamic finance product suite among young Muslim professionals who were underserved by conventional financial advertising and difficult to reach through standard digital targeting.
The Solution
Prayer-time contextual DOOH placements on screens near surau and mosque entrances in KL shopping malls, combined with commuter screens during Ramadan, presented tailored Maybank Islamic messaging to a highly receptive audience.
The Results
29% Islamic product uptake increase
1.8M contextual impressions
41% higher conversion vs digital
"Contextual DOOH near places of worship during Ramadan gave us a channel that felt respectful and relevant rather than intrusive. The response from our target audience exceeded every benchmark."
Nur Aisyah, Head of Islamic Banking Marketing, Maybank
Media Owners
Media Owner
SM Mall Network
Nationwide DOOH coverage across SM Malls — the Philippines' most visited shopping destinations with 300M+ annual visitors.
20 screens
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Media Owner
Pavilion Media Group
Premium mall DOOH inventory across Kuala Lumpur's Golden Triangle, including Pavilion KL and Suria KLCC.
18 screens
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Media Owner
Changi Airport Media
Exclusive digital OOH inside Changi Airport terminals — reaching millions of international and domestic travellers.
12 screens
View partner →Bundaran Hotel Indonesia Roundabout
Central Jakarta, Jakarta
From USD 1,200/week
2
screens