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AirAsia: Festive Fare Campaign Drives Highest Single-Day Booking Volume
AirAsia Group
Highest single-day booking record
7.2M impressions across 3 markets
33% of sales attributed to OOH QR
The Challenge
AirAsia needed to maximise booking volume during their 72-hour Raya flash sale, reaching price-sensitive travellers across Malaysia, Indonesia, and Thailand who were actively planning festive travel but hadn't yet committed to a carrier.
The Solution
Airport terminal screens, MRT stations, and mall food court DOOH in Kuala Lumpur, Jakarta, and Bangkok ran real-time countdown creative updating the time remaining on the sale, paired with fare-specific QR codes per destination route.
The Results
Highest single-day booking record
7.2M impressions across 3 markets
33% of sales attributed to OOH QR
"The dynamic countdown creative was something we could only do with DOOH. When people see a sale timer ticking down in the airport they're about to fly through, the urgency is real and the conversion reflects it."
Spencer Lee, Chief Commercial Officer, AirAsia
Media Owners
Media Owner
SM Mall Network
Nationwide DOOH coverage across SM Malls — the Philippines' most visited shopping destinations with 300M+ annual visitors.
20 screens
View partner →
Media Owner
Pavilion Media Group
Premium mall DOOH inventory across Kuala Lumpur's Golden Triangle, including Pavilion KL and Suria KLCC.
18 screens
View partner →
Media Owner
Changi Airport Media
Exclusive digital OOH inside Changi Airport terminals — reaching millions of international and domestic travellers.
12 screens
View partner →Bundaran Hotel Indonesia Roundabout
Central Jakarta, Jakarta
From USD 1,200/week
2
screens