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Klook Malaysia: Activities Discovery Campaign Grows Mobile App Installs 64%
Klook Malaysia
64% app install growth
2.9M impressions across 3 cities
RM 6.2M GMV traced to OOH cohort
The Challenge
Klook Malaysia needed to grow mobile app installs among younger Malaysian travellers who discovered travel experiences through social media but had not yet used a dedicated activities booking platform.
The Solution
Transit and mall digital screens in KL, Penang, and JB featured vibrant user-generated content from popular local experiences — theme parks, food tours, and cultural attractions — with app download QR codes integrated into the creative.
The Results
64% app install growth
2.9M impressions across 3 cities
RM 6.2M GMV traced to OOH cohort
"Showing people what they could be doing — not just telling them about it — in the moment they're thinking about their weekend plans drove the highest-quality installs we've ever seen from any channel."
Ying Ying Chan, Country Marketing Manager, Klook Malaysia
Media Owners
Media Owner
SM Mall Network
Nationwide DOOH coverage across SM Malls — the Philippines' most visited shopping destinations with 300M+ annual visitors.
20 screens
View partner →
Media Owner
Changi Airport Media
Exclusive digital OOH inside Changi Airport terminals — reaching millions of international and domestic travellers.
12 screens
View partner →
Media Owner
Pavilion Media Group
Premium mall DOOH inventory across Kuala Lumpur's Golden Triangle, including Pavilion KL and Suria KLCC.
18 screens
View partner →Bundaran Hotel Indonesia Roundabout
Central Jakarta, Jakarta
From USD 1,200/week
2
screens