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Taylor’s University: Open Day Campaign Generates Record Applicant Turnout
Taylor's University Malaysia
4,200 Open Day registrations (record)
1.2M parent and student impressions
22% registration increase vs prior year
The Challenge
Taylor's University needed to drive registration and attendance for their annual Open Day among SPM school leavers and their parents in the Klang Valley, competing against 12 other private universities running simultaneous campaigns.
The Solution
Bus shelter and LRT station DOOH near major secondary schools in Petaling Jaya, Subang Jaya, and Cheras, plus hypermarket screens in catchment suburbs, delivered targeted Open Day messaging with online registration QR codes to families at the point of decision-making.
The Results
4,200 Open Day registrations (record)
1.2M parent and student impressions
22% registration increase vs prior year
"Putting our Open Day message in front of parents and their children at the bus stop and in the supermarket car park — where family decisions actually happen — was far more effective than any digital-only approach we'd tried."
Prof. Dr. Preman Ramasamy, DVC Marketing, Taylor's University
Media Owners
Media Owner
SM Mall Network
Nationwide DOOH coverage across SM Malls — the Philippines' most visited shopping destinations with 300M+ annual visitors.
20 screens
View partner →
Media Owner
Pavilion Media Group
Premium mall DOOH inventory across Kuala Lumpur's Golden Triangle, including Pavilion KL and Suria KLCC.
18 screens
View partner →
Media Owner
Changi Airport Media
Exclusive digital OOH inside Changi Airport terminals — reaching millions of international and domestic travellers.
12 screens
View partner →Bundaran Hotel Indonesia Roundabout
Central Jakarta, Jakarta
From USD 1,200/week
2
screens