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Prudential Malaysia: Insurance Awareness Campaign Drives 24% Policy Inquiries
Prudential Assurance Malaysia
24% policy inquiry increase
890K health-conscious audience reach
2.8× higher conversion vs digital display
The Challenge
Prudential Malaysia needed to build awareness of their critical illness coverage among millennials aged 28–40 who had health insurance on their to-do list but had never acted on it, a segment digitally saturated and ad-fatigued.
The Solution
Gym entrance screens, fitness studio digital panels, and health food café DOOH placements presented wellness-oriented creative — pairing physical health with financial health — reaching a receptive, health-conscious audience in a contextually relevant mindset.
The Results
24% policy inquiry increase
890K health-conscious audience reach
2.8× higher conversion vs digital display
"Meeting our audience where they already care about their health — in the gym, at the yoga studio — made our message feel genuinely relevant rather than intrusive. The inquiry quality, not just volume, was notably higher from OOH leads."
Tan Sri Dr. Neville Kenyon, CMO, Prudential Malaysia
Media Owners
Media Owner
SM Mall Network
Nationwide DOOH coverage across SM Malls — the Philippines' most visited shopping destinations with 300M+ annual visitors.
20 screens
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Media Owner
Pavilion Media Group
Premium mall DOOH inventory across Kuala Lumpur's Golden Triangle, including Pavilion KL and Suria KLCC.
18 screens
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Media Owner
Changi Airport Media
Exclusive digital OOH inside Changi Airport terminals — reaching millions of international and domestic travellers.
12 screens
View partner →Bundaran Hotel Indonesia Roundabout
Central Jakarta, Jakarta
From USD 1,200/week
2
screens