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Golden Screen Cinemas: Blockbuster Weekend Sells Out 48 Hours After Launch
Golden Screen Cinemas Malaysia
48-hour sell-out across 50+ cinemas
4.6M mall impressions over 5 days
Highest single-weekend box office in GSC history
The Challenge
Golden Screen Cinemas needed to drive advance ticket sales for a major blockbuster opening weekend across their 50+ cinema locations nationwide, reaching moviegoers at the moment of weekend planning.
The Solution
Mall digital screens across GSC locations — at the cinema entrance, food court, and mall entry points — ran 15-second trailer-cut creative with QR codes linking directly to the GSC app booking flow, targeting Friday and Saturday daytime shoppers.
The Results
48-hour sell-out across 50+ cinemas
4.6M mall impressions over 5 days
Highest single-weekend box office in GSC history
"When you're already in the mall and you see a 60-second movie trailer on a 4-metre screen, the friction to opening the app and buying tickets is basically zero. The proximity-to-booking-point made all the difference."
Koh Mei Lee, Chief Marketing Officer, Golden Screen Cinemas
Media Owners
Media Owner
SM Mall Network
Nationwide DOOH coverage across SM Malls — the Philippines' most visited shopping destinations with 300M+ annual visitors.
20 screens
View partner →
Media Owner
Changi Airport Media
Exclusive digital OOH inside Changi Airport terminals — reaching millions of international and domestic travellers.
12 screens
View partner →
Media Owner
Pavilion Media Group
Premium mall DOOH inventory across Kuala Lumpur's Golden Triangle, including Pavilion KL and Suria KLCC.
18 screens
View partner →Bundaran Hotel Indonesia Roundabout
Central Jakarta, Jakarta
From USD 1,200/week
2
screens