How to Book DOOH Screens in Singapore Without a Media Agency

Until recently, booking digital out-of-home advertising in Singapore required either a media agency with established media owner relationships or a direct deal with individual media owners — neither of which was accessible to small and medium-sized brands. Moving Walls Market changes this entirely. Here is how to book a DOOH campaign in Singapore from start to finish in under 30 minutes, without a media agency.

Step 1: Browse and Filter Available Inventory

Log in to Moving Walls Market and navigate to the inventory browser. Use the location filter to select Singapore, then use the venue type filter to narrow by your preferred environment: mall, transit, office lobby, street, or airport. Each screen listing shows the location, format specifications, weekly impression data, and real-time availability. Use the map view to visualise screen clusters and identify coverage patterns across your target audience geography.

Step 2: Select Your Screens and Dates

Click on any screen to view detailed audience data, reach metrics by time-of-day, and historical CPM benchmarks. Add screens to your campaign by clicking “Add to Campaign” and selecting your campaign dates. The platform calculates your projected total impressions and CPM in real time as you build your screen selection. For most campaign objectives, we recommend a minimum of 4–6 screens across 2–3 venue types to ensure reach diversity and avoid over-frequency to any single audience segment.

Step 3: Upload Your Creative

Once your screen selection is confirmed, upload your creative assets. Moving Walls Market accepts standard digital display formats (JPEG, PNG, MP4) and provides a per-screen specification guide showing the exact pixel dimensions, file size limits, and aspect ratios required for each selected screen. If you have a single creative file, the platform can handle automatic resizing — though custom crops for each format produce superior results.

Step 4: Confirm and Pay

Review your campaign summary — screens selected, dates, creative assets, and projected impressions — then complete payment via credit card or bank transfer. Your campaign is confirmed within one business hour. For campaigns starting within 48 hours, same-day confirmation is available for most Singapore inventory.

No agency fees. No minimum spend requirements. No waiting for proposals or rate negotiations. Start your first Singapore DOOH campaign on Moving Walls Market today.