The Trade Desk

The Trade Desk integration with Moving Walls Market brings Southeast Asia’s premium OOH inventory into TTD’s demand-side platform. Advertisers can plan OOH campaigns within TTD’s Koa AI-powered planning tools, activate against first-party and third-party audience segments, and measure OOH impact through TTD’s cross-device identity graph.

For agencies managing complex cross-channel campaigns, the TTD integration removes workflow silos — OOH activations are managed, optimised, and reported alongside CTV, display, and audio in a single unified dashboard.