← All Case Studies
How KFC Malaysia Drove 3.2M Impressions with KLCC Mall OOH
KFC Malaysia
3.2M impressions
42% recall lift
18% sales uplift KL stores
The Challenge
KFC Malaysia needed to boost awareness of their new Ramadan Meal Deal to busy urban professionals in Kuala Lumpur during the peak festive period, competing against heavy digital noise.
The Solution
Moving Walls Market secured 6 premium digital screens in KLCC mall and two transit corridors, running 15-second dynamic creatives timed to iftar and suhoor windows.
The Results
3.2M impressions
42% recall lift
18% sales uplift KL stores
"The campaign reached exactly the right audience at exactly the right time. Moving Walls Market made the whole booking process seamless and the results spoke for themselves."
Farah Zainudin, Head of Marketing, KFC Malaysia
Media Owners
Media Owner
SM Mall Network
Nationwide DOOH coverage across SM Malls — the Philippines' most visited shopping destinations with 300M+ annual visitors.
20 screens
View partner →
Media Owner
Pavilion Media Group
Premium mall DOOH inventory across Kuala Lumpur's Golden Triangle, including Pavilion KL and Suria KLCC.
18 screens
View partner →
Media Owner
Changi Airport Media
Exclusive digital OOH inside Changi Airport terminals — reaching millions of international and domestic travellers.
12 screens
View partner →Bundaran Hotel Indonesia Roundabout
Central Jakarta, Jakarta
From USD 1,200/week
2
screens