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Shopee Indonesia’s 9.9 Campaign: 5 Cities, 1 Platform
Shopee Indonesia
32 screens, 5 cities
8.7M total impressions
3-day end-to-end delivery
The Challenge
Shopee needed to execute a coordinated OOH push across Jakarta, Surabaya, Bandung, Medan, and Makassar for their 9.9 sale event — all within a 3-day lead time.
The Solution
Moving Walls Market's bulk booking engine allowed the media team to reserve 32 screens across 5 cities simultaneously. All creatives were uploaded centrally and deployed within 24 hours.
The Results
32 screens, 5 cities
8.7M total impressions
3-day end-to-end delivery
"We've never been able to execute multi-city OOH at this speed before. Moving Walls Market is genuinely changing how we plan outdoor media."
Dewi Kusuma, Performance Marketing Lead, Shopee Indonesia
Media Owners
Media Owner
SM Mall Network
Nationwide DOOH coverage across SM Malls — the Philippines' most visited shopping destinations with 300M+ annual visitors.
20 screens
View partner →
Media Owner
Pavilion Media Group
Premium mall DOOH inventory across Kuala Lumpur's Golden Triangle, including Pavilion KL and Suria KLCC.
18 screens
View partner →
Media Owner
Changi Airport Media
Exclusive digital OOH inside Changi Airport terminals — reaching millions of international and domestic travellers.
12 screens
View partner →Bundaran Hotel Indonesia Roundabout
Central Jakarta, Jakarta
From USD 1,200/week
2
screens