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Ramadan & Hari Raya 2026 — Malaysia & Indonesia
Nationwide Kuala Lumpur, Malaysia Mar 1–Apr 30, 2026
18,000,000Expected Attendees
About This Event
Ramadan is the most commercially significant period on the Muslim calendar — and for brands targeting Malaysia and Indonesia, it is the single biggest advertising window of the year. Consumer spending surges across food, fashion, home goods, hospitality, and gifting throughout the 30-day fasting month, with a second peak during the Hari Raya Aidilfitri (Eid) celebration.
OOH advertising during Ramadan reaches a uniquely receptive audience: people who are more emotionally engaged, more family-oriented, and more likely to be making purchases for the household. Digital OOH campaigns that acknowledge the spirit of the season — togetherness, generosity, reflection — perform significantly above baseline.
Key advertising windows: Sahur (pre-dawn, 4–5am), peak shopping hours (2–5pm, after terawih prayers), and Iftar (7–8pm) when footfall spikes at malls, food courts, and supermarkets.
The Advertising Opportunity
Why advertise during Ramadan?
- Malaysia: 63% Muslim population (~20M people) — Ramadan spending rises 35–40% above non-Ramadan months
- Indonesia: 87% Muslim population (~240M people) — world's largest Ramadan market
- Mall footfall peaks between 2pm–midnight; transit usage rises as families travel for Iftar gatherings
- BNPL adoption is highest during Ramadan — ideal for advertisers promoting instalment payment options
- Brands in F&B, fashion, retail, banking, and telecommunications see highest OOH recall during this period
Audience Profile
Muslim-majority audience across all demographics. High purchase intent for food, fashion, home goods, and gifting. Peak advertising consumption during Sahur (pre-dawn) and Iftar (sunset) windows.
Recurrence
Annual – Every Ramadan (approx. March–April)
Nearby Screens
5 screensBook a Package for This Event
Most Popular
Save 25%
Ramadan 2026 Starter Pack — 3 KL Screens, 4 Weeks
$1,800
Ramadan 2026 (4 weeks)
- 3 screens included
- Best for: SME
- Campaign reporting included
- Dedicated booking support
- BNPL available
Most Popular
Save 20%
Singapore Mall Domination Bundle — CNY Edition
$5,200
2 weeks (Jan 29 – Feb 12, 2026)
- 5 screens included
- Best for: Brand
- Campaign reporting included
- Dedicated booking support
Most Popular
Save USD 400
SME KL Starter Package — 2 Screens, 2 Weeks, from USD 800
$800
2 weeks
- 2 screens included
- Best for: SME
- Campaign reporting included
- Dedicated booking support
- BNPL available