Blackpink World Tour — Manila 2026

Philippine Arena, Bulacan Manila, Philippines Apr 18–Apr 19, 2026

160,000Expected Attendees

About This Event

Blackpink's return to Manila is one of the most anticipated concert events in Philippine entertainment history. The 2-night run at Philippine Arena — the world's largest indoor venue — puts 80,000 fans in one place each night, with millions more BLINK fans across Metro Manila who will be engaging with the event digitally and celebrating across the city.

The Blackpink fanbase (known as BLINKs) is one of the most commercially active entertainment audiences globally: high engagement with brand collaborations, strong purchase intent for endorsed products, and premium affinity for fashion, beauty, and lifestyle brands. OOH near Philippine Arena, along the EDSA corridor, and in BGC captures this audience across the full concert window.

The Advertising Opportunity

Blackpink Manila OOH Strategy:

SM MoA and BGC digital screens: K-pop fan meetups and pre-concert shopping in these areas
EDSA highway: dominant route for fans travelling from all Metro Manila districts
Bulacan approach roads: captive audience heading to Philippine Arena
Categories: beauty, fashion, bubble tea and F&B brands, streaming platforms, mobile brands

Audience Profile

K-pop fans aged 15–35, primarily Filipino women and LGBTQ+. High social media activity. Fashion, beauty, beverage, and lifestyle brand alignment.

Blackpink World Tour — Manila 2026

About This Event

The Advertising Opportunity

Audience Profile

Nearby Screens

SM Mall of Asia

Ngurah Rai International Airport

Changi Airport Terminal 3

KL Sentral Station

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