KL International Motor Show (KLIMS) 2026

Putra World Trade Centre (PWTC) + Malaysia Agro Exposition Park Serdang (MAEPS) Kuala Lumpur, Malaysia Nov 20–Nov 30, 2026

700,000Expected Attendees

158Days Until Event

About This Event

The KL International Motor Show (KLIMS) is Malaysia's premier automotive showcase — held biennially at PWTC and MAEPS, featuring all major automotive brands from Proton, Perodua, and Myvi to BMW, Mercedes-Benz, Toyota, and Honda. The 10-day show attracts 700,000 visitors including trade buyers, fleet purchasers, and car enthusiasts from across Malaysia and the region.

KLIMS is the most important new model launch platform in Malaysia, and the advertising environment around the show is premium: audiences are in high-intent automotive purchase mode, actively comparing models and seeking financing options. Brands in automotive, financial services (car loans), insurance, tyres, and accessories all benefit from OOH dominance during the KLIMS window.

The Advertising Opportunity

KLIMS 2026 Advertising Opportunity:

PWTC surrounds: directly outside the show venue — high footfall from all visitor segments
KL Sentral and LRT Masjid Jamek: key transit hub for public transport visitors
Federal Highway and PLUS Highway: approach routes from major population centres
Klang Valley malls: reach car-buying families in the weeks before the show
Categories: automotive brands, car financing, insurance, tyres, car accessories, lifestyle

Audience Profile

Car buyers, automotive enthusiasts, families. Mix of trade professionals and general public. High purchase intent for automotive, financial, lifestyle, and insurance products.

Recurrence

Biennial – Even years, Kuala Lumpur

KL International Motor Show (KLIMS) 2026

About This Event

The Advertising Opportunity

Audience Profile

Recurrence

Nearby Screens

Bonifacio High Street

Marina Bay Sands

Changi Airport Terminal 3

KL Sentral Station

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