Concert Season Bundle — Screens Near Major Venues

Reach 100,000+ Concert Attendees Across Three Markets

Concert season in Southeast Asia runs from March through August — a packed calendar of stadium shows, music festivals, and arena tours drawing hundreds of thousands of passionate fans. This bundle secures 8 high-impact OOH screens positioned within 500 metres of the region's most active live music venues, putting your brand in front of exactly the right audience at exactly the right moment.

Included Locations

• Kuala Lumpur (3 screens) — Axiata Arena perimeter, Stadium Merdeka approach road, Pavilion Bukit Jalil digital pylon
• Jakarta (3 screens) — Gelora Bung Karno north gate, Istora Senayan digital wall, Semanggi interchange LED
• Singapore (2 screens) — Singapore Indoor Stadium exterior, Kallang Wave Mall entrance

Who Is This For?

The Concert Season Bundle is ideal for brands whose target audience skews 18–35, urban, and digitally connected. Categories that consistently see strong results from event-adjacent OOH include:

• Beverage brands (energy drinks, RTD, beer and cider)
• Streaming and music platforms
• Fashion and streetwear
• Mobile networks and device launches
• Ride-hailing and transport apps

Campaign Window & Timing

The 4-week bundle can be positioned to align with specific events on the regional concert calendar. Our planning team will review the event schedule and recommend the optimal 4-week window for your category and target market. Bookings must be confirmed at least 3 weeks prior to the desired start date.

Performance Benchmarks

Based on previous campaigns in this bundle, advertisers can expect:

• Average combined weekly reach: 320,000–480,000 unduplicated impressions
• Average dwell time near venues: 4–8 minutes (commute approach + parking)
• Brand recall lift vs. baseline: +34% (post-event survey data, 2024)