Hari Merdeka National Day Package — MY Screens, August

Malaysia's Most Patriotic Advertising Window

Hari Merdeka on 31 August is Malaysia's National Day — and the two weeks surrounding it represent one of the highest brand-recall windows of the year for advertisers in the Malaysian market. Consumer sentiment is elevated, media consumption is high, and audiences respond positively to brands that show up during moments of national pride. This package places your creative on 6 key screens across Kuala Lumpur and Penang during the peak Merdeka fortnight.

Screen Locations

• Kuala Lumpur (4 screens)
  • Dataran Merdeka perimeter digital panel
  • Jalan Tuanku Abdul Halim LED billboard (parade route)
  • KL Sentral main concourse digital screen
  • Bukit Bintang pedestrian mall outdoor LED
• Penang (2 screens)
  • Gurney Drive esplanade digital pylon
  • Georgetown Heritage Zone entrance digital frame

Patriotic Creative Guidance

Brands that see the strongest results during Merdeka use creatives that connect product benefit to national values — pride, progress, community, and family. Avoid generic product-only creatives during this window; contextual relevance drives significantly higher engagement. Our creative team can assist with Merdeka-themed concept development on request.

Booking Deadline

Due to high demand during this period, this package must be confirmed by 10 August 2026. Creative submission deadline is 17 August 2026. Late submissions cannot be guaranteed inclusion in the opening days of the campaign window.