How to Book DOOH Screens in Singapore Without a Media Agency
Booking digital out-of-home advertising used to require a media agency, a minimum spend of six figures, and three weeks of…
Blog
Thought leadership, OOH industry insights, and how-to guides for advertisers across Southeast Asia.
5 Steps to Launching a Multi-City OOH Campaign Across Southeast Asia
Running simultaneous OOH activations across Kuala Lumpur, Singapore, Jakarta, and Manila used to mean months of planning and multiple media…
New: Real-Time Proof of Play Reporting Is Now Live for All Campaigns
Starting today, every campaign booked through Moving Walls Market includes real-time proof of play reporting — timestamp-verified confirmation that your…
Bulk Booking for Multi-City Campaigns: Now Available in 4 Countries
Our bulk booking engine now supports simultaneous screen reservations across Malaysia, Singapore, Indonesia, and the Philippines — all from a…
BNPL for OOH Advertising Is Now Live in Malaysia and Indonesia
Moving Walls Market has launched Buy Now, Pay Later for OOH campaigns in Malaysia and Indonesia, enabling advertisers to split…
OOH + Social Media: The Power Pairing SEA Brands Are Sleeping On
Research shows OOH campaigns boost social media engagement by up to 54%. Here's how Southeast Asian brands are combining outdoor…
How Ramadan 2025 OOH Campaigns Outperformed Digital 3× on Brand Recall
An analysis of 47 Ramadan campaigns run across Malaysia and Indonesia in 2025 found that OOH placements achieved three times…
SEA DOOH Market to Hit USD 1.2B by 2027: What Advertisers Need to Know
A new PwC media outlook projects the Southeast Asia digital out-of-home market will more than double by 2027, driven by…
Singapore Leads SEA in Programmatic DOOH Adoption — New Industry Report
Singapore now accounts for 38% of all programmatic DOOH spend in Southeast Asia, according to a new DPAA report. Here's…
Indonesia OOH Market Grows 34% YoY as Brands Shift Budget from Digital
Indonesia's OOH industry posted its strongest year of growth since 2019, as major FMCG and technology brands reallocated budget from…
The Death of Digital Ad Overload: Why Brands Are Returning to OOH
With click-through rates in freefall and ad fatigue at an all-time high, smart brand managers across Southeast Asia are rediscovering…
Why Mall DOOH Is the Most Underrated Ad Format in Malaysia
Malaysian malls attract 180 million annual visits — yet advertisers consistently underinvest in the DOOH screens that capture shoppers at…