Case Studies

Entertainment Event

Golden Screen Cinemas Malaysia

Golden Screen Cinemas: Blockbuster Weekend Sells Out 48 Hours After Launch

48-hour sell-out across 50+ cinemas 4.6M mall impressions over 5 days Highest single-weekend box office in GSC history

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Entertainment Seasonal

Netflix Malaysia

Netflix Malaysia: Raya Content Calendar Drives Highest SEA Viewing Hours

Highest Raya-period viewing hours ever in MY 8.1M festive impression reach 14% churn reduction during Raya window

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Healthcare Brand Building

Parkway Pantai Singapore

Parkway Health Singapore: Premium Healthcare Branding Grows Patient Volumes 31%

31% private patient volume growth 560K affluent audience reach 48% brand consideration among expats

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Education Brand Building

Coursera Southeast Asia

Coursera SEA: Online Learning Platform Builds Brand Among Upskilling Professionals

56% brand awareness lift in target segment 4.8M professional commuter impressions 39% enrolment increase SEA

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Education Seasonal

Sunway University

Sunway University: Pre-Enrolment Campaign Drives 33% Application Surge

33% application increase vs prior year 980K student and parent impressions RM 4.1M in scholarship applications attributed

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Healthcare Launch

KPJ Healthcare Malaysia

KPJ Healthcare: Specialist Clinic Launch Fills 1,200 Appointments in 30 Days

1,200 appointments in 30 days 340K local community reach Clinic at 80% capacity by month 2

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Travel Launch

Malaysia Airlines

Malaysia Airlines: Kuala Lumpur–Doha Route Launch Targets Business Travellers

84% business cabin load factor week 1 320K targeted C-suite impressions Route break-even achieved in 6 weeks

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Travel Brand Building

Agoda

Agoda: Southeast Asia Brand-Building Campaign Boosts Direct Bookings by 38%

38% direct booking growth 9.4M impressions across 3 markets 22% reduction in performance marketing CPA

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Travel Awareness

Klook Malaysia

Klook Malaysia: Activities Discovery Campaign Grows Mobile App Installs 64%

64% app install growth 2.9M impressions across 3 cities RM 6.2M GMV traced to OOH cohort

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Education Awareness

British Council Malaysia

British Council Malaysia: English Learning Awareness Drives 41% Inquiry Uplift

41% course inquiry uplift 640K professional reach 3.2× ROI vs prior campaigns

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Finance Launch

GrabFinance Malaysia

GrabFinance: Instant Loan Launch Reaches SME Owners in Business Districts

14,200 loan applications week 1 820K SME decision-maker reach 4.1× ROAS on OOH vs search

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Finance Brand Building

DBS Bank Singapore

DBS Singapore: Digital Bank Positioning Drives Record Digibank Activations

68% brand consideration among 18-35s 3.4M MRT impressions Record digibank activations: 48K in 8 weeks

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