Case Studies

Finance Seasonal

Bank Rakyat Indonesia (BRI)

BRI Indonesia: Savings Campaign Reaches Underbanked in Regional Markets

220K new savings accounts 4 cities, 68 screen locations 57% increase in BRI agent visits

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Hospitality Brand Building

Airbnb Southeast Asia

Airbnb Southeast Asia: Brand-Building Reaches 8M Travellers Across 4 Markets

8M traveller reach across 4 markets 45% trust uplift among non-users 26% new host sign-up increase

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Hospitality Seasonal

Hilton Singapore Orchard

Hilton Singapore: Festive Dining Campaign Sells Out Christmas Packages

100% Christmas package sell-out 14 days to full capacity SGD 1.2M in attributed dining revenue

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Hospitality Launch

OYO Indonesia

OYO Indonesia: Budget Hotel Launch Builds Awareness in Tier-2 Cities

4 new cities, 8-week launch 62% unaided brand awareness (post-launch) 3,400 app downloads attributed to OOH

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Technology Awareness

Shopee Malaysia

Shopee Malaysia: 10.10 Awareness Blitz Drives 52% App Download Surge

52% app download surge vs prior month 3.9M reach across 4 cities 34% new-user cohort from secondary cities

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Retail Launch

IKEA Malaysia

IKEA Malaysia: New Store Opening Drives 22,000 First-Day Visitors

22,000 first-day visitors 4.4M drive-time impressions #1 opening day in Malaysian IKEA history

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Retail Seasonal

Uniqlo Singapore

Uniqlo Singapore: LifeWear Season Campaign Achieves Record Mall Footfall

38% footfall increase vs prior year 1.6M mall and transit impressions Highest December revenue on record

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Retail Awareness

H&M Philippines

H&M Philippines: Mall Awareness Campaign Grows Brand Recognition by 41%

41% brand recognition uplift 2.2M mall impressions monthly 29% increase in store dwell time

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Technology Launch

GoTo Group Indonesia

GoTo Indonesia: Super-App Launch Campaign Covers 4 Cities Simultaneously

54 screens, 4 cities 12.6M launch-day impressions 48-hour full deployment

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Automotive Awareness

Honda Malaysia

Honda Malaysia: Civic Awareness Campaign Achieves 89% Unaided Recall

89% unaided recall 2.8M weekly impressions 44% showroom visit intent lift

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Automotive Brand Building

Kia Singapore

Kia Singapore: EV6 Brand Building Targets Eco-Conscious Commuters

560K targeted reach 3× increase in test drive requests 71% brand consideration uplift

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Automotive Seasonal

Mitsubishi Indonesia

Mitsubishi Indonesia: Year-End Sales Push Across Jakarta and Surabaya

37% dealership footfall increase 6.1M total impressions Rp 4.2B incremental revenue attributed

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